Logo and Branding- What Helps Your Business Stand Out From The Rest?
The concepts of “branding” and “logo design” are frequently confused. These two words are even occasionally used interchangeably. Nevertheless, despite the fact that they are closely related and need to function in sync, they are wholly distinct processes.
Explaining the concept of logo and branding
The process of designing a logo is known as logo design. Branding, the process of creating a brand. Consequently, it is essential to first understand the ideas of a logo and a brand in order to better understand the distinction between logo and branding
Definition of Logo
A logo is a graphic mark that quickly identifies a business, a product for sale, or any other public or private institution. In a world where graphic elements compete for our attention on a daily basis, it is one way to set a business apart. A logo often consists of a combination of colours, illustrations, and typography.
For example the Louis Vuitton logo
The Louis Vuitton logo is one of the most famous company logos among all the luxury brands. It is composed of the initials of the brand name. This brand logo is used on all its products. Sometimes it uses the full name “Louis Vuitton” on its bags. The logo is multipurpose and used differently among different channels
Definition of brand
A brand is the concept of representation that people have in mind when considering particular products from a firm in both logical and emotional terms. When exposed to all of the linkages between a person and a particular brand, this combination of psychological and physical stimuli is triggered. These include, but are not limited to, the company name, logo, products, visual identity, employees, or advertising.
For example the Louis vuitton brand
If you are somewhat familiar with the brand and have ideas and emotions after viewing the logo, they might resemble the photo collage above. Some consumers may be influenced by the brand’s founder’s status as a fashion icon, the items (makeup, clothing, and accessories), French haute couture, the high costs, or the in-store experience. Others may be influenced by a sense of luxury and elegance. Each of us will have a different experience and perspective. However, as a result of LOUIS VUITTON’s branding approach, the broader public should have a similar impression of the brand.
Logo and Branding- what’s the difference?
The process of creating a logo is known as logo design.
Building a brand is the process of branding. To be more precise, it is a marketing tactic used
by businesses to make it easier for customers to recognise their brand and products, as well
as to persuade them to choose them over rivals’ options. What a specific brand is and is not
is made clear by its branding strategy.
Different tools can be used to create a brand. Among the components employed in a branding strategy are the following:
BRAND DEFINITION
goal, values, and pledge
YOUR BRAND
Statement describing your brand
NAME, TONALITY, VOICE
Name, tonality of voice, and visual identity design make up a brand
COMMUNICATIONS AND ADVERTISING
TV, radio, publications, billboards, websites, mobile apps, etc
What role does logo design have in brand marketing?
The majority of engagements with customers and stakeholders, including the website, brochures, stationery, product, packaging, commercials, uniforms, storefronts, and so on, are likely to use the logo, even though it is just one of several branding aspects.
Therefore, a logo can be viewed as one of the key graphic components that enable consumers to immediately recognise an enterprise, its goods, and services. It will also frequently be the first thing people use to recognise you.
Here are some reasons why having a high-quality logo is crucial for branding:
It is part of your brand identity
Your brand’s logo will be a component of your (visual) brand identification. This is crucial since it will act as one of the key instruments for communicating your brand identity, values and commitments.
Helps in grabbing attention
Because of all the multiple choices available in the market, attention spans are dropping every day. This is accurate, particularly for new customers. You just have a few seconds to inform those customers about your business without really being there, and a strong logo is the only way to communicate a good story. You’re going places if your logo is able to convey your brand principles and persuade people of your potential.
Helps with brand recognition and loyalty
Consistency is one of the things that customers value most. And a good logo definitely makes that promise. While markets are constantly shifting, brands and their logos remain true to their essence. Long-term consumer loyalty is aided by the familiarity that this consistency brings, which equates to trust and brand credibility. This is demonstrated by well-known brands like Nike, Coca-Cola HUL, and Nestle. Customers will search for you more frequently the more they connect with you, and logos are the simplest thing to remember!
Exceeds the competition
The industrial environment has become more cluttered in times like these, when accessibility and customer convenience make or break marketing strategies. The greatest method to avoid competition is to offer distinctive products and services, as there is a good probability that many rivals are competing with you for consumer brand recall and loyalty. The first step in this strategy is a distinctive logo!
Conclusion
To sum up for logo and branding, a brand is a mix of all the tangible and intangible qualities that reflect the business, whereas a logo is a graphic element that symbolises the brand itself. The logo wouldn’t be relevant without the brand.
A strong branding strategy and a well-designed logo work together to not only businesses and individuals reach their customers more efficiently, but also to construct an enduring, market-dominating brand.
Therefore, reach out to our logo and branding specialists if you don’t have a logo or if you want to upgrade your brand’s logo. You can also contact us if you plan for expanding your brand’s reach or identity with our innovative digital marketing services.
