10 Basic Aspects of Start-Ups with Interesting Real Life Examples

You are not alone if you have considered leaving your 9 to 5 desk job and ride off in the ever-growing ocean of start-up businesses. But have you thought of these 10 aspects and how can they make or break your business idea?

Have a Great Business Idea

There is a thin line between a good business idea and a great business idea. A great business idea offers a necessary solution to an existing problem rather than a luxury solution.

Case: ZoomCar, Revv – these brands started a good idea of getting people to rent a car on their own for short or daily commutes.Now they have evolved their good idea into a great one by introducing subscription plans so that you can actually buy a car for your periodic use without any hassles of ownership and even without paying the full amount.

Communicate your Idea

Make people understand how your product will impact their lives and make it better. Do not leave any stone unturned or any question unanswered. Anticipate the doubts and take steps to clear them.

Case: General Motors wanted to launch their popular Car ‘Nova’ in Latin America. But the name ‘Nova’ literally translated to ‘No-Go’ in Spanish. Hence the launch program of Nova was very well communicated in its local language and thus encouraging more and more buyers making the car one of the best sellers in Latin America.

Research your Market

Market research is not just studying the costing and financial dynamics of your market. It is what products are overflowing in the market and what new can be added pertaining to the current or similar trends.

Case:WWF – World Wildlife Federation runs its websites across various countries but changes it according the users. In India it shows tigers and their endangered status, whereas in Americas it shows the bears and other big cats. The Chinese iteration focuses on Red Pandas thus making it exclusive for the targeted market.

Customers and Clients

Your customers are what will decide the fate of your product and hence it is better not to displease them. It is of utmost importance to study your target audience and getting to know their requirements, buying trends and cost inclinations.

Case:Google in 2016, launched its ‘Year in Search’ – what people searched the most in the year. Top results were Brexit, Trump’s election, Syria and Orlando Shootings. Seeing these as a group of emotionally low results, Google talked to the masses directly and campaigned for its search engine by introducing the tag line, “Love is out there, keep searching.”

Startup Capital

Sticking to a budget is the first concrete step of getting your idea to work. Plan how much do you require, why you require, who will provide that? Do you want to be funded by venture capitalists or raise a public funding, or will your savings suffice your expenses and living costs?

Case: Companies like MailChimp, BrainTree just provided a solution to the existing problems and charged for it; currently valued at 400 Million and 800 million USD respectively.


Do you have what it takes to run a successful enterprise? Ponder over your skills, take courses, enhance your capabilities, or if you want, hire partners with appropriate skills or expertise. Decide on how you want to share the dividends and with whom?

Case:Berkshire Hathaway has always had non founding managers running the company.Big Indian startups like Flipkart, Ola, Zivame all have CEOs who were not the founders of the company. And these top changes have pushed the companies for even higher success.


Hire people who work for you and assess them constantly, keep probation periods. Legal experts to work on various laws, permits and licenses, Accountants for your money management are easily available and take up less money for more work done.

Case:BYJU’S is one of the most aggressive hiring start-ups in recent memory. Attractive packages, flexible, challenging and growing work culture led them to create a huge team and become more efficient.


Branding is the aspect which makes your brand recognized and one of the most potent tools for that is Logo. A logo is what makes your company identifiable and memorable. It is generally an emblem or a symbol. It can be an abstract or a figurative representation of your field of work. It reflects your ideologyand should connect to the masses.

Case: Nike’sswoosh’ logo is the most recognized logo worldwide. It depicts the company ideology of motion and inspiration through its upward writing pattern, a sense

of unity and equality by the black colour and victory since it is a shadow of wings of Goddess of Victory – Nike.

Location and Facilities

Real estate is one of the most expensive commodities today. Hence decide on whether your work can be done from your home? Or do you need a special office or warehouse? You can also look for shared work spaces which offer a desk and a meeting room and are available at cheap prices.

Case:Harley Davidson Motorcycles, Amazon, Google, Lotus Cars all are greatest examples of startups running from garages since they did not need to rent a place and save money to what they needed to do.


Creating and Starting your own business is definitely a special thing to do, but even more tedious is keeping it running. Work out your supply channels,branding partner logistic partners, vendors and anticipate market demand.

Case: Progressive Insurance, an automobile insurance company based in USA, had sales of $1.3 billion in 1991. However, by 2002, they reached $9.5 billion. It is recorded as one of the fastest growth in one of the slowest growing sectors. It was a direct result of operational innovation. By low costs and better services, Progressive Insurance outsold all their competition by just performing better.

There are innumerable examples of startups tanking or soaring depending upon what they chose to attend and what to ignore. What do you choose??



28 Jan 2019 Logo Design

The human brain works in miraculous ways. Whatever information we feed to it through our eyes, ears, nose or mouth, it creates a distinct memory of the same and keeps it fresh so that when it comes next, it can always identify it through that similar previous experience. The same analogy works for Logos. Logos are a representation of your entire business, including who you are, what you do and how do you affect the consumer?

Every Company or a start-up has their own sets of mission, vision, their values and their idea on how they want to do the business. It may be written or verbal, may be of one single line or an entire dialogue. However, it will be nearly impossible for the consumer to remember it and to understand it in that form. For the same, a Logo is used, which makes business, a Brand. For the consumer, it is a simple and efficient way to memorize what does the company stands for.

For example, you are driving through a highway and see a McDonald’s logo in the distance. At the first instant, our brain identifies a logo by just the shape and colours. It will see a red box, with yellow curves in it. After that, it will identify it as two gold arches or an “M”. Finally, it will identify it as the McDonald’s Eatery. Once identified, our brain fetches a previously associated experience and remembers that we eat Burgers at this place. At the same time, it will send you signals wherein you will be craving for burgers. All this happens as fast as you blink an eye.

A perfect logo does exactly the same, it evokes emotions and memories in our brains and keeps us attached to the brand. At Brainwaves, we create such perfect logos which will represent your ideas, your way to business and for the consumer, it will be a path to relate with your business forever.



SEO is a short word that stands for search engine optimization, which is the process of optimizing your website to get organic, or non-payment traffic from search engine results pages. In other words, SEO involves making some changes to your website design and content that makes your site more attractive for a search engine. You expect that the search engine will display your website as a top result on the search engine results page.

Although search engine optimization can be quite complex when it comes to all the different factors affecting your ranking, it is not difficult to understand the basic process. Search engines tries to provide the best information to users. This means giving results to search engine pages that are not only high quality but also relevant to the search for searchers.

Type Of Seo:-





On-Page SEO Factors are the elements that are on your website. These are the things on which you have complete control, which means that you can work to improve these factors over time by following the best practices for SEO. It goes deeper to the HTML level of your site beyond marketing your content.

Here are some pages SEO factors that can help you improve your search ranking:

  • Title tag – Title tag on every page tells search engines about what your page is about It should be 70 characters or less, which includes both keywords focused on your content and your business name.
  • Meta description – Meta description on your website tells search engines something else about each page. It is also used by your human visitors to better understand what a page is and if it is relevant. It should include your keyword and provide enough detail to tell the reader what the content is.
  • Sub-titles – Not only sub-headers make your content easy for visitors to read, but it can also help to improve your SEO. You can use H1, H2, and H3 tags to help you understand search engines better, what your content is.
  • Internal links – Creating internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
  • Image name and ALT tag – If you are using images on your website or within your blog content, you would also like to include the name of the image and your keyword or phrase in the alt tag. This will help search engines better index your images, which can be seen when users search for an image for a certain keyword or phrase.


In addition to the On-Page SEO Elements that control your organization, there are off-Page SEO Factors that can affect your ranking. Although you do not have direct control over these off-page factors, there are several ways to make these factors better for your chances of working in your favor.

  • Trust – Trust is becoming an increasingly important factor in Google’s ranking of the site. Thus Google determines whether you have a valid site or not, the visitor can trust the visitor. One of the best ways to improve trust is by making quality backlinks from those sites of authorization.
  • Link – One of the most popular ways of making off-page SEO is through backlinks. You want to be careful here because spamming sites with your links are a fast and easy way to ban your site from search engines. Rather, take time to build relationships with fans and fans creating influential content and link back to your site on your site.
  • Social – Another important off-Page SEO factor is social signals, like likes and shares. When it comes to promotion of SEO, you want to look for quality stocks from influencers. The more quality content you publish, the more people will be more likely to share your content with others.

After learning more about what SEO is and how it works, you can now work to improve your SEO and make changes to your site to boost your ranking on the search engine results page. Remember, there are many factors that affect your SEO ranking, but the most important thing to consider is whether your content is valuable and relevant to your target audience.

digital marketing

Digital Marketing is catalyst for your business

Brainwaves - Digital marketing company in India

In the era, of entrepreneurs and start-ups, and with so many options available in the market for any single product or service. Is like, when demand is more and supply is also more. Main concern comes in our mind is how to do marketing?

Now marketing owns different space which can be termed as “Digital Marketing”. Whenever it is about the internet and digital marketing. It is a combination of social media, search engines, email and most important is a website.

The intention of this blog is to show some ideas that can make your business/product/service public. Make use of most powerful equipment known as “Internet”.

Showcase your business: Showcase your talent in front of people whom you know, people you are around you is very essential. Oozing publicity from people surrounding you can be very much helpful, to get some clients for your business.

Error and Trial: Indulge your product/service/business amongst some of your friends and family to use your product/service. You can get a chance to have immediate feedback from them and after that decide whether you can keep this product/service in the marketplace.

Introducing first your product/service on FB: It is actually very advisable to introduce first your business/service on FB. This can help out your client/fans to check updates, check your product/service, can learn more about your product, can read reviews and feedback. This all elements make a marketing strategy a very strong platform.

Innovative business cards: Irrespective what is your image on social media, but still go for the business card. And not only a simple business card. Also, have a creative business card too.

Make interesting Customer referrals: Try to create amazing and attractive customer referral programs for your customers. Your current customers can actually very much helpful for you to multiple new customers towards your business/services.

Content recycling: Don’t ever stick with the only type of content. Every time post new content which is meaningful and pitches in your target audience minds.

Infographics are best: Infographics means in simple words, information with graphics. Interesting, isn’t? Well, make infographics related to your services and product. Show your product idea in some innovative way or show some had core statistics about your service you provide. Actually, this can make a very strong impression on your customer mind. They consider you as the best option to go for

Become a social networking wizard: Show your own involvement in social media activities, no matter if you have agency for this. But, still indulge more and more your contribution in social networking. It can be anything like posting something related to your product/service, product launch, discount offers.

With these, your customer can get a chance to know you and also in return you keep a watch on the marketing strategies going on in the market.


Videos marketing: Video marketing is very effective way for digital marketing. Make such videos which talks about your product/service.

Create related content; make use of clear communication and most important use crisp content.

So these were some useful ideas that can use for digital marketing. Brainwaves are one of the wise choices to meet your needs about digital marketing. The studio which is working with these ideas and concepts. Also, they can create your website from concept to end result, can make your website SEO optimized using various SEO strategy and also work for your Digital marketing.

web design


Why Website Designs are the Secret Ingredient

Web design is an integral part for any website you surf the internet. When website design comes in our mind, it directly makes a connection with the perfect display of your services with creativity.  Websites are also very necessary when you want to grow your business. So, it becomes so obvious that a number of visitors should come to your website. For this purpose, website design plays an important role.

Website design can be broadly categorized information architecture, website structure, UI/UX, navigational structure, layout, colour combination, contrasts, use of appropriate fonts and images too along with a catchy icon.

All the above mentioned elements come together following some standard rules which give a fantabulous result that is designed according to the theme of the website. 

Ingredients used to make Web Design

  • As per the role website designer, this role is amalgamating with various skills and roles. Website Designer is designated with creating the whole website, where a large number of technology is used. Technologies that are used so far for website design HTML, CSS, JavaScript, PHP, and Word press.
  • Apart from technologies, another aspect is appealing graphics and eye catchy colour combination that gives vibrant look to your website.
  • One more ingredient that is to be added is layout selection or use of layout, because it must be user-friendly as well as relating to your business domain.
  • When website design, one thing need to be considered is one-page website design. That comprises all the required points of your website. Starting from the home page to contact us page. These are in demand these days.
  • One more of functionality is making a website responsive. As nowadays businesses are moving or parallel running their business on the web as well as a mobile platform both.
  • Responsive Web design (RWD) is a Web design methodology intended for making sites to provide the finest viewing experience—simple reading and navigation with a least of resizing, panning, and scrolling—athwart a broad range of devices (from mobile phones to desktop computer monitors)
web design
If you are looking for some exciting options who can make website design satisfying all the above features than connect to Brainwaves- a creative design ocean.We are actively working in this area with the most talented and experienced group of designers.
We at Brainwaves use varied skills of website design such as HTML, CSS, PHP and word press.
What we offer at brainwaves:
  • Brainwaves will always be happy to help you with any of your needs related to website design or development.
  • You can give us your requirements about the thought process going in your mind; we simply convert them into a design.
  • We can also suggest you design as per your specific requirements related to design, colour combination etc
Feel free to contact us. We will be obliged to work for you.

Why SEO is important for business ?

My friend is running its own sports equipment store. What he is actually looking, more customer attention. But, as the scope is very limited this might be not possible for him. As I use the internet and websites. I suggested him to make a website. As he is not much aware of this all concepts he is a little bit of perplex to put in place. Actually, now its correct time to move from a traditional approach to novel approach.

Now a question comes what how a website can actually raise my sales? The answer is too simple, by using SEO for a website. Yes, exactly by using SEO. It can be said wrong if I say, SEO is part of marketing.

This is all in simple words that if any business goes through such a process than any business can do a fantastic job.

Then, what is SEO actually?

Search Engine Optimization means to improve the visibility of your website on varied search engines like Google. This process can do by making search engine friendly websites. Actually, such websites required to work with internal navigational structures and content. SEO is art as well as the science of how making content more useful and readable.

Why SEO required?

Nowadays people search for information on the internet. So it is very obvious, more traffic generated on the internet. So it can become a very good place to explore your business and along with these it also has so many information flowing at a time on the internet too. And, it is also a part of marketing too. Sharing which kind of information to our audience is very important. So I guess you might have a better idea about SEO.

Where to find the best SEO Services?

If you want the best SEO Services, then contact Brainwaves We offer fantastic services Search Engine Optimization. We will also create a website for you. And make websites which are SEO friendly. The outcome will be your website can be in the first position of Google. Which means your product/service/organization can get a presence on the internet and you can earn from your website.

digital marketing

What should be an ideal Digital Marketing Strategy?

Brainwaves - a professional digital marketing company

Is this strategy required at all?

The big hurdle in conceiving a digital marketing strategy today is where to begin? It is very challenging today to gain the attention of your brand as everyone is fighting to have their space in the digital pie. The problem is that under lack of proper understanding about the digital media brands fail to get the desired visibility.

Why and When do I need it?

1. You have no idea in which direction you are heading to
Many companies do not have clarity or concrete goals on whether to add new customers or retain the existing customers for their brands.

2. Lack of knowledge about the online audience and market share
A difficulty arises when you do not have an estimation of the demand for online services and hence you underestimate the market size when there is no proper research done.

3. When other players start eating from your pie
This happens when you do not allocate desired resources and when you have a random approach in implementing the digital strategy.

4. Unattractive Online Value Offer
You do not have a well thought and conceived online value proposition to offer.

5. You don’t have any clues about your customers want
You do not know what your online proposition lacks or what the customers want and when you do not use other customer feedback tools on your website.

6. Improper use of digital media/inadequate budget allocation & Duplication
You do not get desired results when you rely solely on digital media and neglect other traditional media. and duplication of using tools in the same company for various brands has to be avoided.

7. Not tuning with the times
The worst situation is when you do not catch up with the new dynamics and rely on outdated tools and strategy to get results.


So now we know what could be the pitfalls or flaws while implementing digital marketing strategy.

However, we at Brainwaves are sensible, experienced and equipped with a team of experts to diminish the above problems and are always eager to conceptualize and implement digital marketing strategy for our esteemed clients.

Do contact us for effective and result oriented Digital Marketing as well as your other graphics and web design solutions.


Website Developer in India

Brainwaves - a responsive website developer


Web design plays important role to highlight the performance of the company and work of the company. There are numerous steps in the website design and development process as it gives mark to provide information, maintenance and progress of the company. As a website developer in India main motive is to include satisfaction guarantee, Latest technology, Easy payment option, and Deliver service to the company. The process of making web design is different from designer to designer but basic points are same and that points are

1. Information Gathering : –

Initially we have to gather information while designing a website. While creating the website many things are kept in consideration. The website should highlight the solid understanding of company. The most important part of the website is that it helps you to achieve those goals and dream which are mention in the web. Web site can be created when a web designer ask lot of question to understand the business. The questions which are asked contain purpose, goals, and target audience, content.

2. Planning:-

After gathering all information, now it’s time to put that in your website and it can be done through planning. Planning creates a site map of website. The site map consists of main topic and sub-topic as well. Customer is kept in mind while designing website. As after all people will learn about your services or buying your product. It is important that it is easy to navigate which create good interface. Planning made by web designer will decide which technology to be used.

3. Design:-

Now after gathering of information and planning now it’s time to determine the look of web design. The key factor while development of the website is target audience and site majorly should aim for teenager. The website developer in India will create prototype design for website. Web site is made which give access to customer to view work in progress of the company. The web site made by website developer in India should give opportunity to the customer to express likes and dislikes. The final website should match company’s need and taste. It is important that company should work closely with the designer and exchange ideas till then final design is made.

4. Development:-

In this stage web site is created by individual graphic elements which is created from the prototype and use this to create the PHP website and Word press website. While creating website initially home page is developed and then remaining page is created. Template is created which give navigation structure for the website. On completion of website design, it is given to company for view so that he can suggest any additional changes or correction for success of web site understanding of front-end web development is important. HTML/CSS is written with HTML responsive website which highlights current standards, maximizing functionality and it should give access to large audience.

5. Testing and Delivery:-

Website developer in India will test your website and ensure that your website should be such optimized that it should be viewed properly. The technology which is used is HTML and Cascading Style Sheets. In testing, designer should check that all codes written on web sites are validated. The web site is tested by checking its compatibility in cross browser. File transfer protocol program is used to upload the website file to your server once website gets final approval. One last run should be done then web site is uploaded to the server and setup is done. This is done to know whether all files are uploaded properly and site to function properly. To achieve higher ranking in search engine, Search Engine Optimization is used. Improvement of SEO is done through help of WordPress plugins which enhance WordPress function.


These five points highlight the work of website developer in India and structure they create while making web site. Web site contains web design, hosting, domain, registration and development etc. Additional service is also given by web site.


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