6 Top Social Media platforms for Business
Social media is one of the cheapest forms of marketing available, and the ROI it’s providing to the business world is growing more and more every day. So it’s about time that you tap into it! But now the big question is which social media site do you invest in? Or do you invest in all of them? Which social media sites for business will provide the most ROI at the lowest cost?
Before we dive into the best social media sites for business, let’s talk a little bit more about social media as a whole. Here’s Why Social Media Is Good For Business: 81% of the US population has at least one social media profile, and over half have two or more.
So, no matter which social media sites you decide to invest in, you have a high chance of reaching customers that you may not have reached otherwise! Furthermore, people aren’t just using social media, but they’re using social media specifically to make purchasing decisions!
For example, 70% of business-to-consumer marketers have acquired customers through Facebook. 93% of Pinterest users use the platform to plan or make purchases. And over 83% of Instagram users have used Instagram to purchase a product online. Not only are people purchasing from businesses on social media, but they’re spending 20-40% more money on companies that are using social media!
And if that wasn’t enough 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Thus, growing your customer base even further!
How Is Social Media Used For Business?
Social media sites are great for reaching bigger audiences. By using these platforms effectively, you can increase the visibility of your business, promote your products or services, generate new leads, and drive sales. Things like curated content and following best practices allow businesses to market their services at maximum efficiency.
What Is The Best Social Media For Business?
These numbers above, among others, show that there is money to be made within the social media realm- but which one is best for your business? This can be a tricky question because there’s not a single answer to this question.
Does social media marketing have more advantages compared to disadvantages?
According to research, there are more advantages to conducting social media marketing compared to disadvantages. Like everything, social media marketing has its advantages and disadvantages; however, the advantages outweigh the disadvantages as social media helps build trust and increases brand recognition.
The best social media platform to use will vary from business to business
Products or services provided, audience groups, and platform versatility. Just like each business, each social media platform is specialized for different functions, content, and groups of people. That’s why we’re going to touch on the top 10 social media sites for business. So, we can help business owners like yourself decide which platform is going to be the most profitable for you.
Top 6 Social Media platforms For Business:
It should come as no surprise that Facebook is at the top of our list of the 6 best social networking sites for businesses. With 2.41 billion daily active users, Facebook is the most widely used social platform. Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook should (and probably will) make a noticeable difference in achieving your goals if used correctly.
Facebook’s broad user base and demographics is the main reason Facebook ranks high on our list. Almost everyone can find their target group on this platform and stand in front of them. Facebook’s advertising platform is by far the most developed of all the social media platforms.
On Facebook, you can target ads by age, gender, occupation, interests, shopping behavior, marital status, and more. This allows you to precisely target your target group and place your ads and content in your news feed where they are already roaming.
Combining great content and A / B split testing with Facebook’s extensive database, user base, and ad platform can be a powerful combination for your business! When someone clicks on an ad, they will be asked to start a Facebook message with your company page. And if they do, your business page can follow them in messages from then on.
If your business model is more lead generation than e-commerce or instant online conversion, then this may be a great option for your business!
Instagram is very close to Facebook and is number two on our list of corporate social media sites. Instagram is also owned by Meta just like Facebook and whatsapp. Meta has 500 million daily active users. The perks of Instagram are that you bought it for $ 1 billion just 18 months after its launch, and the platform has continued to grow ever since.
Being owned by Meta, Instagram has access to the same broad user base and advertising platform as the Facebook application. So, Instagram has the same paid benefits as Facebook, but Instagram also has its own organic benefits.
When we use the term “organic,” we mean functions you can perform or results you can achieve without paying directly for it in advertising dollars. On Facebook, you have to pay for ad campaigns to grow your followers and increase the reach of your page and posts.
On Instagram, you can let your followers grow organically and thus also organically increase your profile’s reach and publications! This makes Instagram an excellent option for companies with and without an advertising budget.
Instagram is a visual platform where you can only post posts containing photos and videos (instead of posting text without visual creativity). This benefits your business as people memorize 80% of what they see instead of what they read or hear!
If your company belongs to any type of creative industry or is more oriented towards women, Pinterest is a social media platform where you want to be represented.
Pinterest has 291 million monthly active users. Of these users, 81% are women, 93% of active users stated that they use Pinterest to plan purchases. And 87% said they bought something on Pinterest. Food recipes, practical lifestyle articles, wedding inspiration, and outfit ideas are some of the top searches on Pinterest.
So if your business belongs to one of these industries, you should use Pinterest as one of your business social media sites. While Pinterest’s advertising platform isn’t as advanced as Facebook’s, you can still use paid ads to increase the reach of your posts. And track online conversions through your Pinterest ads. Also, Pinterest has some organic features that other social platforms don’t have.
The organic reach of a Pinterest post is determined by the number of keywords in a post and whether they match a user’s search on Pinterest. This gives businesses the ability to strategically plan their content to include frequently searched words on Pinterest.
YouTube is a video platform that allows users to view and/or upload videos. YouTube has 2 billion monthly active users how to give your business the ability to share business content with more than 30 million daily active users who are likely to view it.
Similar to Instagram, Pinterest, YouTube has the advantage of visual content. But unlike the other company social media sites we’ve listed so far, it has the unique attitude of being owned by Google! For this reason, YouTube has access to the Google advertising platform, which you can use to your advantage when placing YouTube ads. It also mimics its parent company by allowing you to optimize searches on your company’s YouTube videos for the right keywords.
You can give your YouTube videos a higher search ranking without spending extra money on advertising dollars. You can achieve this by including the keywords you are looking for in the title, the video description, and the actual keyword list in the keyword tool.
Twitter is one of the older social media platforms, and it has 336 million monthly active Twitter users. You can post photos and videos along with the character-limited copy, but Twitter is most known for its feed of real-time updates. Is the term “live-tweeting” ringing a bell now? Twitter is also great for engaging new potential customers through its use of hashtags. Similar to Instagram, you can search a hashtag and find other posts from consumers and businesses alike that have used that hashtag.
This means that you can find consumers searching for something that your company offers and vice versa! You can then tweet them with a discount for your car wash, and voila, you’ve most likely got a new customer.
If your business follows a B2B model or targets consumers based on job titles, then LinkedIn can be a powerful tool for you! LinkedIn has 303 million monthly active users, almost all of which are in the working world or close to it.
Because LinkedIn is considered to be a social media platform for business, people often include more accurate information about their: Employers, job positions, work email addresses, and more than they do on other social media platforms that are utilized more for personal use.
LinkedIn’s advertising platform is not as advanced as Facebook’s in terms of its campaign functions. But it does give you a lot more job positions to target than Facebook does. This can be crucial if the bottom line of your business is dependent upon targeting specific businesses or job titles. a lot of brands now are using it to reach Gen Z – a market that seems quite hard to reach.
So those are the top 6 social media sites for a business that our specialists recommend! Think you know which social media sites for business are right for you but don’t have the time or know-how to manage them? Handling various social media platforms can be tedious; however professional social media manager can help you generate results with ease. Contact Brainwaves India to schedule and discuss how our social media marketing team can help you!