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21 Social Media Trends You Absolutely Must Try in 2021

As our social media platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. These rapid changes present a whole new level of challenge for brands and social media marketers as they have to continuously review their existing strategies and pivot to add some fresh and unique content to their repertoire. Marketers have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
If you’re looking for some fresh social media trends in 2021. You’re in luck.
We’ve put 21 latest trends together to help you adapt and grow:

Goodwill strategy:

Good intentions of an organization. Personal and professional content should be a cornerstone of your social media marketing strategy.  Goodwill is broad markets with consistent and diverse, targeted advertising messages related to mission, donating, and shopping. Goodwill strategy can form effective and proactive media relations, community partnerships, and other outreach efforts.

Audience centred strategy:

Knowing who your audience is and what they like to see on social media is the key. That way, you can create content that they will like, comment on, and share.

  • Your audience is the sole reason you are creating content first, and thus, they should be your main priority.
  • The main point is to satisfy them, whether through answering a question, entertaining them, encouraging them to buy a product, and fulfilling their needs.
  • Make sure every piece of information relates and creatively fits their purpose.

Give something about valuable

Informative and factual content is good, but if your readers and clients can’t put your words into practice, then they will not benefit from what you create. The primary goal of content is to solve users’ problems and show how to overcome them. As long as the content is genuinely helpful, it’s also sure to be passed around.

Call to actions (CTAs)

Tell the audience to take action. Your audience will not know what they should do next, even if they’re interested in your brand. These CTAs slide in when readers scroll down to certain points in your content. These can have an impact, if the CTA’s position is relevant to the content it’s next to.

Content curation:

Offering diverse perspectives enhances your credibility.

Being a content curator means hunting the best blog posts, eBooks, podcasts, and any other kind of content, and sharing it with your audience, adding your own comments or unique point of view.

Play on Emotions

Some of the most successful social media content went viral because it sparked solid emotional reactions among users. Research has proven that emotions like happiness, anger, or sorrow have the power to engage people and make them share digital content.

Themes

Mix things up with recurring themes or pillars. It is essential to have consistent Social Media Themes and Styles. Color, theme, and quality are all important ideas when it comes to social media. This is because they give your feed consistency and your brand direction.

Create a mood board

Moodboards are like artfully designed digital collages. They should be visually amazing collections of ideas, full of textures and images that paint a picture better than words alone. A mood board is the best way to invite someone to climb inside your creative mind.

Use Nostalgia

Talking about emotions, never forget nostalgia. Users globally enjoy the content that brings back old memories, and if you research your audience precisely, you can get an understanding for what might appeal to them. Example: 90s themed commercial by Microsoft, aimed at Millennials to promote its Internet Explorer web browser.

Viewer Research

Do some background research on your viewer’s interests and think about what type of visual content would appeal to them.

Audience research and analysis are essential in determining how you will build your strategy and to reflect their specific interests and concerns. The better the viewer research, the more likely is the strategy to succeed.

Actively engage

Use your social media accounts to help or build a community. Actively engage with your audience, reply to all comments—post and answer questions in posts. Not only will you increase your social presence, but you’ll also develop authentic relationships with your audience.

Create Infographics

Infographics are informative and easy to understand. They come in the form of images, so they are convenient for most Internet users who mostly share visual content on social media. Infographics can be used as a superpower to allow your audience to easily digest information through the presentation of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.

Create Engaging Visual Content

Solid visual content gives people a reason to follow, like, comment, and buy from you. Visuals can have a gigantic impact on the success of your content marketing and social media profiles. Pictures help to grow more traffic, clicks, and conversion. Photos, videos, or infographics grab user attention much faster and more effectively than text.

  • LinkedIn posts with images have a 98% higher comment rate on average.
  • Tweets that include visual content are 3 times more likely to get engagement.
  • Facebook posts with pictures get more likes and comments.

Be Creative & Have a fun and interesting bio.

Your company is serious, but your content doesn’t have to be. On the contrary, funny posts, memes, and videos grab the users’ attention.

Trends are excellent for promoting critical thinking.

Staying updated with trendy topics is very important. Always follow the latest industry news and trends, and use them to create shareable content when appropriate. 

Promote your social media accounts

Make it easy for your audience to follow and like your profiles. Regularly perk up your start-up’s social media accounts. Ask your customers to interact with you. Add social media icons and social feeds to your sidebar. Ask people to follow you on your socials at the end of your blog posts. Promote these accounts in your email marketing.

Establish your original Social media voice and tone

Keep in mind that every time you talk, write, design, post, reply, launch, thank, and connect with people, you’re exercising your brand voice. Your audience is building an impression of your brand through your voice. Make the audience your hero in the story. Create from their perspective. Be clear so the audience knows what they can get that benefits them. Choose to be transparent over clever, avoid sensationalism and drop the drama.

Use hashtags, but carefully

Check the meanings of the hashtags before using them to avoid embarrassment and potentially damaging your reputation.

Hashtags can help categorize your posts, increase engagement, attract followers to a specific niche, strengthen a brand image and help reach a target audience.

Pay attention to the competition

Try to know who they are, where they are, what they’re doing, how well they’re doing, and if they pose a threat to you. All of this helps you identify gaps in your strategy. Also, find out what networks they are on, how wide their audience is, how recently do they post, how much engagement they get every time, what they’re better at. Do they pose a competitive threat to you?

“Everytime you post a photo/video or update your status, you contribute to your own digital footprints and personal brand.” – Amy Jo Martin

Timing

Good timing plays an important role here: It increases your digital engagement rate. By posting at the right time, you’ll get more likes, shares, follows, and retweets. It boosts traffic to your profile.

Use videos

Video is a very popular form of online content. Thus, you have to embrace videos as part of your strategy. This is the reason why Twitter – once known as the photo-sharing network – added videos to its portfolio. This kind of content is likely to go viral. With more people expressing themselves online, more social media users, and the rise of the

“bloggers” and “influencers”: The competition for creating amazing, unique articles, marketing campaigns is high.