Top proven tips to mastering SEO web design
Web design and SEO go together hand in hand. A well-designed SEO website is your recipe for high conversion rates, which is the main motive of any website. In this world where digital marketing plays a vital role in the success of any business, a working SEO friendly website design is important for businesses to generate more and more traffic. People who ignore SEO while forming their website suffer from a website that won’t perform well. Search Engine Optimization helps your website gain more visibility by making it discoverable, driving traffic and sales in the right direction. Following are 20 most important tips to keep in mind to make your SEO website design the best that there is.
One bad image can give website visitors a bad experience. Always choose the light image for the website. So, Scale your pictures before uploading. Chose the proper format, size and dimension are necessary. People don’t like to wait. Provide viewers quick service.
- Most of the seo website designers made the mistake of using a heavy image that cost getting more bounce rate.
Long URLs create an unorganized image, problems in crawling, and the website gets a terrible ranking. You can use a short URL. It will help search engines to crawl quickly. For a short URL, you can use Bitly.com at zero cost.
- As a SEO and web design company, never make things hard for search engines. Create an easy process for better ranking.
Remember the time when you visit any website. You got big pop-ups asking you to provide your information to them. It is irritating! Right. Don’t make your viewer irritated. Add pop-ups when it’s needed. Place it when viewers like to use them.
Using the keyword in the website make search engine HAPPY. Choose your business-related keyword. For choosing the right keyword, you can hire a professional seo web agency or use essential research tools yourself listed down below:
- Google keyword planner
- Keyword Explorer by Moz
- Keyword magic tool by SEMrush
You can also add a long tail and short tail according to the content of the website. If you want to have targeted a specific audience, you can pick a long-tail keyword—your target audience in a particular location. You can add a keyword like the long-tail keyword ‘the best tea in India.
- If you are using irrelevant keywords just because keywords have high search volume, that will not be hopeful for a better ranking.
Suppose your content is not original. Search engines can easily recognize it as a block. Generally, if your content is duplicate, it shows as 301s. Google is wise; that is why you cannot upload duplicate content.
- It’s is very important to add unique and original content to a website. Original content will attract viewers and want them to read, see it. Ultimately viewers like to revisit to consume your content.
- For better ranking, say NO to copy-paste content.
- Half of the website traffic is coming from mobile users in 2021 throughout the world So, it is essential to make the website mobile-friendly. Never ignore mobile users.
- A mobile-friendly website means your website must work the same on a phone/mobile as a computer.
Engaging seo website design helps viewers to spend more time on your website. If bad design results in less ranking, the same way you can get high-ranking with the help of engaging design.
Use specific Meta tags for each page. Meta tags are helpful to know what type of information pages have. Meta tags include title, descriptions, tags and keywords.
According to the Google guide, ideally, the Meta title must have unique 50 characters. Meta title shows in first while anyone search.
In the Google search result, Meta descriptions show under Meta title. Meta descriptions must have 150-160 characters as per Google updates.
Using just an image will note help you. You have to add text and code to inform the search engine.
Your page needs to have enough words. If you want that viewer’s visit to your site, provide the information they are looking for. Word count is one of the ranking factors.
- If you are using video content on the website, add descriptions with relevant keywords. Google will give you priority because of that.
- Adding video content is a clever trick to increase making people spend more time, view the website.
Website navigation means a process to guide visitors from one page to another page. Make it simple and to the point as much as you can.
Local SEO means you can be more visible in local search results. If you are a physical business location, it will be beneficial because 70% of searches happen related to locations.
Spend some time checking on the website. Make sure your website is functioning correctly. Improve and fix an issue if you noticed.
Now, you can add the voice searches feature. It will make you different from another website.
SEO web design agency highly recommend that never make unnecessary changes to the website. Remove everything which cost you a low ranking.
The website maintains the way of checking that you’re all your efforts is working for you or not. If you bought the vehicle for long term use, you need to maintain it, the same way a website is a vehicle for your business, and you need to maintain it for your success.
- What is the website maintains?
- Your website is working correctly, getting results or not. Updating content and using new features for better results.
Backlinking is an off-page activity in SEO. Backlinking also has the potential to make your website ranking better. Backlinking is similar to interlinking. In interlinking, one page is linked to another page of the website. In comparison, backlinking means adding a link to another website. It’s a basic practice in off-page SEO.
- How to build better backlinking? If your content is original and valuable for the audience, getting a better backlinking portfolio will be a high chance.
- This way, you get another source of traffic for the website.
Conclusion
- Your priority is to provide a good user experience and well constructed seo design overall. When first-time viewers visit a website, your only goal is to grab their attention and give the information they want or need.
- Your first-time viewer can be a loyal customer of your business. Do not lose that customer because of small mistakes.