Although marketing is one of the many industries with a lack of diversity problem, there are still some leading marketing firms that highly talented and fearless women are leading. Even though male domination is a severe problem in this industry, the women in the marketing industry are unstoppable. They are involved in a high level of leadership roles and choose to start their ventures. The following women have made a name for them in marketing by not playing by the rules and are now at the top of the field
Susan Kare
Born on 5th February 1954, Susan Kare became one of the most promising American artists and graphic designers. People admired many qualities, but she was best known for her simple user interface graphics and fonts for the revolutionary system for the Apple Macintosh from 1983 to 1986. Still, her journey had just begun; she went on and pioneered typography designs for the MAC screens and transformed pixel art because of her graph paper drawings that later evolved to tiny iconic images. She was one of the first employees to be hired by Steve jobs for the company he made, i.e., NeXT, until 1985 when she left Apple, although even today, her command key feature still can be found on Apple keyboards. After which, she became a design consultant for many well-known companies like Microsoft, IBM, and Sony Pictures, and currently, she is working for Niantic Labs. She transformed how millions of people shuffled a deck of cards on their PC when she designed the drag and drop game of solitaire for Windows 3.0. As a consequence of her contributions as a graphic artist and digital designer, she is considered one of the most significant technologists. The New York Museum of Modern Arts has recognized her as a genius.
Jessica Walsh
Carolyn Davidson (Nike)
Carolyn Davidson is a graphic designer known most for designing the Nike logo. When she was studying graphic design at Portland State University, Phil Knight, who eventually co-founded Nike, Inc, was teaching an accounting class there during the same time and noticed the immensely talented Carolyn Davidson. He then asked her if she would be willing to design for him at 2$/hr, which is equal to 14$/hr in the current times. Davidson later revealed that Phil Knight loved the Adidas logo and wanted her to create something similar to their stripes. When she handed over her concepts, Phil was not impressed but went with it; she was paid 35$ for this entire project. After which, Davidson went on to work for other clients, but her design for the Nike logo was not forgotten. Later in 1983, after Nike became a massive hit, Phil Knight presented Davidson with a gold ring with her logo on it accompanied by an unspecified number of shares in the company. The swoosh logo made by Davidson checks all the boxes as it is versatile and straightforward at the same time, which is why it is still, even after so much time has passed by is, at the core of Nike’s brand identity.
Deborah Sussman (Olympic Logo)
