The impacts of Voice Search on SEO
Half of the searches will be done using voice search because it is fast, fast and successful. Until now, Internet users have simply typed what they wanted to find in the search bar of search engines. The phrases people enter are called keywords, and these phrases are often meaningless.
What is voice search?
The keywords you type don’t make a lot of sense because people know that Google understands the basics and gives them the results they need. People are more likely to post complete comments as speaking is much simpler than writing.
Applications with voice recognition capabilities, such as Google Home and Google Search, Apple’s Siri, and Amazon’s Alexa, have become commercial features of the applications we use every day for the past five years. The number of users using voice search has increased significantly recently. This may be because users find that conversational search is more natural, more convenient, and more user-friendly than traditional search methods. The rise of voice search technology
In 2010, the introduction of IBM Watson paved the way for voice-enabled devices. Watson is a powerful Q&A speech recognition computing device. As a super smart, thinking and talking robot, it defeated the great Trivia master in the TV show “Jeopardy” and shocked the world. The following year, Google launched voice search, and
Apple launched the first automatic personal assistant Siri for the iPhone 4S.
Since its inception, speech recognition technology has improved significantly. Google estimates the accuracy of the Chinese University of Science and Technology iFLYTEK’s voice recognition system to be 95% to 98%. Voice technology also extends to the world of paragliding, Internet of Things (IoT) devices, such as smart TVs, smart thermostats or home kits. Although this may be feasible, Internet voice search for most of these applications has not been directly implemented and most searches are currently performed on smartphones or smart speakers.
According to Statistica, 20% of problems in Google mobile applications and Android smartphones are voice, and 31% of smartphone users use voice at least once a week. Media analysis company Comscore has predicted that by 2020, half of the online searches will be completed using voice search, and Gartner has predicted that in the same year 30% of such online searches will be completed on devices without voice search.
This indicates a significant increase in voice search and the greater adoption of smart speakers. Juniper Research predicts that there will be 3.25 billion voice assistants earlier this year, and they expect this number to exceed 8 billion by 2023.
How does voice search improve SEO?
Ease and rhythm are one of the reasons why conversational search has revolutionized SEO and is superior to traditional keyboard search. Although you can write up to 40 words per minute, speaking 150 words per minute is more comfortable and faster; this will affect your search query.
One factor that may frustrate voice search is word accuracy, but Google’s word accuracy has now improved and is now over 90%. Therefore, with this change, the reliance on keyword stuffing is decreasing, and conversational search queries are in a leading position. It provides an incredible atmosphere of voice search, search engine optimization, web traffic, and marketing methods that are evolving in the following ways:
Greater reliance on natural language search
voice search includes the use of standardization, completeness, and grammar Correct sentences and phrases. Google is now studying how its system can better adapt to conversational search queries with natural language queries. After all, Google and Sundar Pichai have announced that Google Assistant will be able to answer follow-up questions without reiterating the meaning.
The effect of voice search on SEO
Voice search can change the way content is written and optimize it in many ways. The material must be written in a way that mobile devices can easily communicate. This means which articles should make a short statement.
SEO will no longer pay attention to what people can type in the search bar. It will focus on what people say when searching by voice. This means that you need to change your content to take into account what people are saying when they try to find content online.
Now, more than half of teens use voice scanning, and more than 40% of adults use voice scanning. It’s time to start implementing SEO that enables voice search. You want your platform to be ahead of your competitors when everyone uses it. The best way to do this is to allow the website to have the content required by voice search technology, as well as the content required by voice search engines.
More mobile searches
Although voice recognition applications can be used on the phone, the use of conversational mobile search provides users with great convenience. According to the higher visibility results, 53% (more than half) of voice search users use it while driving, and up to 21% use it when working on other tasks. Therefore, more smartphone searches are possible, and the number of smartphone voice search users is also increasing. With this, it is essential to customize your equipment for the feasibility of the equipment.
More local searches
Meeker’s 2016 Internet trends show that mobile phone voice searches are more local queries than text-based queries. This is because people speak different languages, and voice search is fundamentally based on language. Therefore, to rank higher in organic search engine results, you must use an SEO localization strategy.
SEO is a method of designing a website for Internet users using keywords when searching for goods, services, or detailed information provided by the website. The platform should also ensure that it regularly adds content, has an active social media page, and shares its information with other websites, except for terms that can be brought to the search bar by using search engines.
Voice search SEO changes:
There is no SEO more suitable for voice search than keywords. This is a natural result of the way we search through voice and text. Although the days of keyword stuffing have passed before Google Panda, searching for keyword density through voice search is essential. Don’t apply keywords to searches often as important as searching occasionally. Otherwise, you would think that Google is trying to take advantage of its search engine.
When a user conducts a voice search, you need to make sure to include a keyword so that Google understands the value of the keyword. Second, you want to compare your keyword usage with your competitors’ usage. You can use software such as a free keyword density analyzer to show what your competitors are doing to rank first on Google.
GOOGLE MY BUSINESS PAGE
Voice search is more location-based than text query. Since many voice searches are performed on GPS-based mobile devices, 22% of voice searches are for local content and industries.
First, declare the “My Business” page on Google. This is a free listing of your local Google business. After applying for an account, please make sure that your name, address, and phone number (NAP) are correct. Google relies on information provided by NAP to find out which companies to include on the first page of a local search.
Finally, you need to add some photos to your Google My Company account. Please note that voice search is done via mobile devices. iPhone users may not want to read the information they want. However, they do want to see vivid images of places of interest to them. Make their location image more comfortable for them so that they can be converted.
Speech technology has brought increased focus to local search use. When searching by voice, consumers are
three times more likely to explore locally. Data over the past year indicates that 58 percent of customers locate local businesses using voice search, and 46 per cent use voice technology to find local business details regularly. Marketing campaigns should take account of this transition and optimize for queries about “close me.”
Electronic commerce is particularly influenced by voice because customers are much more prone to transactions using audio. 60% of the Vocal Talker owner bought using his virtual assistant, but 40 per cent of the fiscal year used the voice assistant before making the purchase online. Therefore, the best way to automate digital assistants and their automation is prioritized for online retailers.
Tips for the speech search, the search for audio of the hymnography affects the future of SEO, and to affect the future of SEO, follow these steps to prepare.
Longtail the audio search uses a long query. Therefore, it is necessary to start with the natural language of the keyword long term. Therefore, you should consider how the target customer can characterize the search query. With one or more search terms, you can use one or more search words that are likely to use one or more search words.
Frequently Asked Questions
The optimization of the page as a strategy, use the Frequently Asked Questions page to create a set of questions, and customers will be more likely. When prompted, you can help you find your website for a long way for conversation search. In addition,“ why”, “ why”, “ what” should also be used for publishing blogs. and social networks. Using the natural content, write its content by typing its content in a natural voice by writing it in a natural voice for your brand conversation. Through this, you can create a website through closely related content through the target client audio search.
Statcounter According to October 2016, global navigation indicates that web browsing exceeds desktop navigation and 51.3% of Internet browsing and 48.7% of the desktop are shown. Because the audio search is more based on mobile devices, your website should be sensitive when you show the mobile device correctly. If you can not do this, consider asking you to do it for your expert web developer.
Searching for mobile Internet since 2015 to improve its regionalization, local companies, etc. Has been. The local name of the location. Now, you have learned how voice search optimization technology has revolutionized and built the future of SEO and prepares for problems seeking your marketing strategy for your marketing strategy.
Therefore, to optimize the company’s company and maintain a higher ranking of organic search results, apply the previous tips and work wisely by maintaining the previous rankings of the organic search results. However, your business will change your business for your business to change the face of your business and make it more complicated by telling you that you need to prepare your business. Frankly, if you incorporate a voice search into your marketing campaign and produce the best results, you need a monthly SEO package that comes with a more convenient cost. To do this, you need professional SEO service. He is the owner of a successful secret business currently used to register on his SEO marketing strategy.
The influence of voice technology has guaranteed SEO. A large increase in acceptance and use of audio will increase the impact on companies. The brands that can predict trends until they happen and remain in front of them benefited in the coming years.